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American auto giant General Motors Co. (GM) has confirmed that it would not advertise its products in the next Super Bowl.

Confirming its decision to forego advertising in the February 3 broadcast of Super Bowl XLVII, GM held sharp price increase demanded by CBS responsible for its decision.

Joel Ewanick, marketing chief at GM, said, “We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can’t justify the expense.”

The Super Bowl is a championship game of National Football League in the U. S. It is well-known for high-profile adverts that are aired during the television broadcast. These adverts reach more than ninety million viewers.

Adverts for upcoming National Football League championship game are up by around 9 per cent, selling for nearly $3.8 million for a thirty-second spot.

Earlier on Tuesday, the auto giant announced its decision to stop paid ads on social-networking site Facebook. The automaker said it would rely on the social network’s free content.

GM stressed that paid adverts did little to convince consumer to purchase GM automobiles.

Last year, GM spent a whopping $4.7 billion on advertising.

Article source: http://www.stockwatch.in/gm-miss-out-high-priced-super-bowl-advertising-29494

Cupertino, California-based distinguished gadgets maker Apple has announced that it would use renewable sources to power its 500,000sq.-foot data center in Maiden, North Carolina, by the end of current year.

Apple’s North Carolina-based data center is currently running on the low-priced but partially coal-powered Duke Energy grid.

The company official website stated, “By the end of 2012, we’ll meet the energy needs of our Maiden, North Carolina-based data center using entirely renewable sources.”

Apple made the announcement following a week of protests in front of its headquarters in Cupertino. Greenpeace demonstrators have long been criticizing the iPhone/iPad-maker for using too much coal to power the huge data center.

The Gadgets maker said it would generate 60 per cent of electricity required by the Maiden data center itself, using a huge number of fuel cells and solar panels deployed in a field close to the data center. It also said that it owns another 100-acre site in close proximity to the data center. Once completed, these projects will generate 124 million kilowatt hours of electricity per annum.

Greenpeace welcomed Apple’s announcement, saying the announcement is a sign that the Cupertino firm is taking its thousands of customers demand seriously that they want services powered by clean energy, rather than by dirty coal.

Article source: http://www.stockwatch.in/apple-use-renewable-sources-power-maiden-data-center-29492

Luxury carmaker Porsche has announced that its 918 Spyder plug-in supercar has finished a series of driving trials and entered the next phase.

The company claimed that the918 Spyder entered the next phase after producing up-to-the-expectation results during the driving trials. Porsche also said the 918 Spyder plug-in supercar will go into production at the end of September 2013, and the first batch of the car will be rolled out in the United States late in 2013.

The 918 Spyder boasts a 4.0-liter 500 horsepower V-8 engine that combines with a pair of electric motors which drive the front wheels.

The car, which has a top speed of 199 miles per hour and can sprint from zero to 60 miles per hours in just 3.1 seconds, promises very impressive fuel economy. It achieved 78 miles per gallon on the EU test cycle. It produces 770 HP while consuming 3L of fuel per 100 km driven.

The vehicle will sport a monocoque design made from complete carbon fibre reinforced plastic (CFRP).

Wolfgang Hatz, a member of the executive board, research development, described the new car as a blend of fun, efficiency and performance.

Porsche has plans to produce the 918 Spyder in a limited number. The car will cost a whopping $845,000.

Article source: http://www.stockwatch.in/porsche-918-spyder-enters-next-phase-29490

On Tuesday, Apple and five book publishers – HarperCollins, Hachette SA, Simon Schuster, Penguin Group, and Macmillan – lost their bid to kill the antitrust lawsuit which accuses them of violation of federal and California state law by conniving to increase the price of e-books.

With the U. S. District Judge Denise Cote in Manhattan ruling that the e-book publishers broke the law in setting e-book prices, the defendants have lost their bid to throw out the antitrust complaint by plaintiffs who are seeking to represent a class of consumers.

In her written verdict, Judge Cote – who is overseeing the government lawsuit as well as private antitrust complaints filed in federal court – turned down the plaintiffs’ request to dismiss the lawsuit; and cited confident e-book pricing-related statements made by the late Apple CEO Steve Jobs.

Judge Cote said that Jobs had clearly stated that the e-book pricing deals between Apple and the publishers will probably have the consumers paying “a little more” — a situation which, according to Jobs, was what the publishers “want anyway.” In addition, the judge also noted that Jobs had also said that the prices of e-books at Apple and Amazon. com would be “the same.”

Rebuffing the argument by Apple and the publishers that their e-book deal was largely aimed at improving the efficiencies of distribution, Judge Cote said: “It has everything to do with coordinating a horizontal agreement among publishers to raise prices, and eliminating horizontal price competition among Apple’s competitors at the retail level.”

Article source: http://www.stockwatch.in/e-book-publishers-lose-bid-kill-antitrust-suit-29488

HTC’s much-awaited Evo 4G LTE smartphone is all set to become available on Friday, May 18, on the airwaves of US carrier Sprint.

Network provider Sprint will offer the Evo 4G LTE for $200 with a new two-year service contract.

The Evo 4G LTE, which is based on the manufacturer’s critically acclaimed “One” line of handsets, offers a blend of striking hardware and software features.

The new smartphone features 4.7-inch, 1280 by 720 Super LCD, a 1.5GHz dual-core Qualcomm Snapdragon processor, 1GB of RAM, 16GB of internal space, and a microSD card slot that can be used to get additional storage of up to 32GB. In addition, the device comes with a two-year subscription for 25GB of Dropbox’s free cloud-based storage service for two years.

It has a non-removable 2000 mAh battery, which is bigger than the One X smartphone’s non-removable 1800 mAh battery.

The Evo is capable of handling everything, from home-screen swiping to app loading and multitasking, very efficiently.

The name of the new smartphone makes it clear that it has been built to run on Sprint’s 4G LTE network, but it will keep run on the carrier’s 3G data network for some time as the carrier has yet to develop its 4G LTE network.

Article source: http://www.stockwatch.in/sprint-all-set-offer-htc-evo-4g-lte-29486